Conversant Media reaches 950,000 unique visitors
Speaking of traffic growth, I’m happy to report that the past rolling month, the Conversant Media sites have reached a combined audience of 950,000 unique browsers (600,000+ for The Roar and 368,000+...
View ArticleGrowth across Conversant Media sites in 2011
Now we’re at the end of the year, it’s a good time to check in on the growth of our sites over the past twelve months. And it’s been a fantastic year all round. Traffic nearly doubled on Lost At E...
View ArticleSocial Media: our new best friend
When you run websites that produce content – and lots of it, like we do – the perennial question is always how to get that content out in front of new potential readers in a low cost, efficient and...
View ArticleCrowdsourcing a new tagline for Lost At E Minor
We undertook an interesting exercise yesterday, posting on the Lost At E Minor Facebook Wall (which has 27,000 fans) that we were looking for a new tagine for the Lost At E Minor site to replace the...
View ArticleThe power of social sharing to make a post EXPLODE!
A little while back we ran a post on our culture site, Lost At E Minor, about grains of sand skillfully magnified to 250 times their original size. We had a sneaking suspicion the colourful photos of...
View ArticleConversant Media: The company that never sleeps
Conversant Media is a unique company in many respects, not the least of which is that we’re a small, energetic team, scattered in various cities, yet working seamlessly thanks to smart use of...
View ArticleHow we use Facebook to grow traffic on Lost At E Minor
Over the past two years, we’ve managed to grow our Lost At E Minor Facebook Wall into one of the largest followings for an Australian-based publication. By way of a comparison, where Lost At E Minor...
View ArticleHow would you describe Lost At E Minor to a stranger?
That is the question that has perplexed us somewhat ever since we launched the site back in 2005 (was it really that long ago?). It’s ‘cool culture’, but it’s more than that. It’s ‘Australian and...
View ArticleLost At E Minor passes 1 million monthly UVs: time to party!
We threw a Lost At E Minor party in Sydney on October 10 for no other reason than it just felt like the right time to do it. Well, that and the fact that we’ve had a number of significant milestones to...
View ArticleThe Roar says a fond farewell to Managing Editor, Patrick Effeney
It’s with a heavy heart that we bid farewell to our longtime (and only mildly hirsute) Managing Editor, Patrick ‘Paddy’ Effeney, this Friday. After three years in The Roar’s hot-seat, Paddy is moving...
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